Platform to report labor kid exploitation

Young and Rubicam, our partner, wanted to empower people to help to denounce child labor exploitation.

Kid Rescue is an easy way to collaborate to minimize kid labor exploitation predicament. For example, Colombia has more than one million and six hundred children who do not study, that happens because they are working in the streets. With the help of this platform, it was possible to reduce the cases of this issue.

The solution helps to locate the exploitation case, take a picture if it is possible, and add the information that the users may have access to. That information goes to a web dashboard, where state agents analyze and locate the children at risk to further rescue.